Why do almost all people fail when starting their online marketing business or taking a broader go here perspective; fail at anything?
The most common answer is that people do not fail, they stop and quit.
So the question becomes why do people stop or, as I would put it, ‘Get Stuck Or Defeated’ and quit?
If you have a good idea that is within reach of your capabilities, a way to get good information to make that idea become a reality and you believe it will work; why is it that most of the time you never really make it happen?
In fact, the truth for most people is they never really even get started!
I feel that the two biggest factors that cause people to quit when it comes to their online marketing business are fear and the fact that it is not as easy as all of the marketing out there on this subject makes it sound. An online marketing business is a ‘Business’ meaning it does require you to learn and work at it on a consistent basis.
I break down the ‘Fear’ as a result of two separate factors.
For starting an online marketing business there is a massive amount of information and products and services out there and a lot of people have no idea where to start and confusion and fear immediately present themselves.
Imagine one of those ‘Big Box Store Supercenters’ stocked only with online marketing business materials. You walk in and you have no clue where to begin. Just deciding which product or service you will start with can be an overwhelming, mind numbing, energy draining and totally confusing experience.
Many people give up right at this point; there are just too many choices out there for their mind to process.
I’ll give a little bit of personal advice here. Take 1 hour and look around, do a little research on the internet to find an online marketing business product or service that seems to make sense to you as far as using it as a starting point. Once that 1 hour is up make a decision and just start going through whatever material is presented there.
Odds are it won’t be the best one for you, but the odds also favor that it won’t be the worst. But the most important thing you have done is you have picked a starting point!
And that is very necessary because now you can start!
Once you start and learn all you can from that beginning choice in a few weeks you’ll be better educated and have a much better background and therefore be able to more effectively judge which selection of material you wish to purchase next to advance your online marketing business in the direction that you want it to go.
The second ‘Fear Factor’ that wants to set in is when you look at the overall picture of what is needed for you to be successful and looking at it all at once it just seems so overwhelming that your mind screams ‘AAAHHH!’ and you back away.
What I would suggest you do is look at it in smaller bits in pieces. For example; what is necessary for me to do to inexpensively set up my own website?
Make a list of what you need to do to create your own website and then break it down into smaller pieces. Now look at one individual piece and suddenly it doesn’t seem quite so scary and impossible. You realize you can do each individual piece taken one at a time.
You just need to learn to be ‘Now’ and not focus on all that lies ahead letting your mind start imagining a negative, overwhelming future. You merely start doing those little bits and pieces and just concentrate on completing each one and congratulating yourself when you do.
That is basically how everyone that is successful with an online marketing business maintains their sanity and manages to continue on. They get one little piece done and say “Great!” now I can move on to the next thing I need to do.
The phrase is ‘The Road To Success’ not ‘The Driveway To Success’ because it will take a little while but you can enjoy many small victories along the way.
And so what if it takes a little while? Isn’t that the way with most of the things in life?
No one is ever really an overnight success. It just seems that way when someone suddenly bursts onto the scene in any field of study, career or endeavor; whatever you want to call it.
Let Me Compare Starting An Online Marketing Business With Running A Marathon:
If I were to ask you “Can you run a marathon?” Most of you would say “No.”
But if I were to ask you, “Can you run half a mile a day for 52 days?”
Almost all of you would say, “Yes.”
Well then, all of you could run a marathon.
Nobody said you have to do it in two hours.
So, yes, you can do it. You just need to change your perspective, the way you are looking at it, the way you are thinking about it. Just break it all down into small bites you can more easily wrap your head around.
In other words; just focus on running that half mile every day, step by step, and soon you’ll have run that marathon.
By applying this attitude for a few days you might be surprised at how quickly you ‘Get In To Shape’ when it comes to applying yourself to developing your online marketing business!